Easy to Understand
SellerOptics converts complex reports into clear visual insights, making analysis simple.
Stop guessing and start growing. Get real-time insights to optimize your ads, sales , margins and inventory with just one click. SellerOptics, managed by Calibray, delivers powerful analytics and expert-driven intelligence to help Amazon brands scale smarter and faster.
Book a Demo
Stop guessing and start growing. Get real-time insights to optimize your ads, sales , margins and inventory with just one click. SellerOptics, managed by Calibray, delivers powerful analytics and expert-driven intelligence to help Amazon brands scale smarter and faster.
Book a Demo







Amazon businesses generate data across multiple sources — ads, sales, returns, and inventory. SellerOptic consolidates everything into one intelligent dashboard, giving you complete visibility without switching between reports or spreadsheets.
Track advertising performance, sales trends, and return impact together in one centralized view to clearly understand what’s driving growth and what needs improvement.
Analyze profitability at product and category levels to measure true advertising efficiency and align marketing spend with overall business performance.

SellerOptic transforms complex Amazon data into clear, visual insights that help you make faster and smarter decisions. Identify trends, spot inefficiencies, and understand performance patterns before they impact profitability.
Visualize performance by time and trends to identify high-converting periods, optimize ad scheduling, and allocate budgets more effectively.
Track key advertising and sales metrics in real time to respond quickly to performance changes and maintain consistent campaign growth.

Scaling profitably requires more than strong advertising — it demands smart inventory planning. SellerOptic connects sales velocity, advertising performance, and return data to help you forecast demand and protect your margins.
Predict future demand using performance trends to avoid stockouts, reduce overstocking, and maintain consistent sales momentum.
Understand the true impact of advertising on profitability by aligning ad spend, sales performance, and return rates in one clear view.

SellerOptic helps Amazon sellers eliminate guesswork by turning advertising and sales data into clear optimization opportunities. Track performance trends, identify inefficiencies, and continuously refine campaigns to maximize profitability and long-term growth.
Monitor month-over-month and week-over-week performance to quickly detect growth patterns, campaign drops, and areas that require immediate optimization.
Uncover high-performing keyword patterns, eliminate wasted ad spend, and refine targeting using advanced search term and N-Gram analysis built for Amazon sellers.

SellerOptic empowers Amazon sellers to scale efficiently by reducing manual workload and automating performance-driven actions. Build structured workflows that monitor campaigns, identify inefficiencies, and optimize spend without constant manual intervention.
Create automated rules based on performance thresholds to adjust bids, budgets, and targeting strategies dynamically as data changes.
Receive actionable notifications when performance shifts, allowing you to respond quickly and protect profitability at scale.
Amazon businesses generate data from multiple sources — ads, sales, returns and inventory reports.
Modern analytics platforms bring this data into a single dashboard so sellers can see everything clearly and make decisions faster.
SellerOptics, managed by Calibray, provides a unified view so you don’t have to switch between reports or spreadsheets.
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SellerOptics converts complex reports into clear visual insights, making analysis simple.

Analytics tools allow sellers to track sales, traffic, advertising, and helping them optimize campaigns and improve profitability

Analytics tools help identify inefficiencies, forecast trends, and improve profit margins.
Work smarter with powerful features
It helps Amazon sellers turn complex data into clear, actionable insights. Monitor sales, returns, advertising performance, and inventory forecasting in one platform to improve efficiency, increase profitability and grow your Amazon business faster.
It helps Amazon sellers turn complex data into clear, actionable insights. Monitor sales, returns, advertising performance, and inventory forecasting in one platform to improve efficiency, increase profitability and grow your Amazon business faster.
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Track Month-over-Month and Week-over-Week trends to continuously improve campaign performance.
Identify high-performing and wasted search terms to refine targeting and reduce ad spend.
Discover profitable keyword patterns and uncover new optimization opportunities.
Quickly spot trends, outliers and performance patterns through intuitive visual dashboards
Track key advertising metrics in real time to make faster, data-driven decisions.

Take command of your advertising strategy with intelligent bid management and structured campaign insights that help you target the right customers at the right time.
Understand exactly what’s driving revenue with clear visibility into ad spend efficiency, keyword impact, and product-level profitability.
Built for growing brands, our system supports high-volume data processing and seamless expansion as your catalog and campaigns grow.
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Turn complex seller data into actionable insights that help you optimize listings, improve conversions, and boost overall operational efficiency.
Access real-time sales data, conversion rates, TACOS, and advertising metrics through clear, visual dashboards designed for smarter decision-making.
Scale confidently with expert-backed insights and continuous improvements tailored specifically for Amazon sellers and growing brands.

Gain complete control over your Amazon advertising campaigns with structured insights, keyword tracking, and performance optimization tools built to maximize ROI.
Standard inventory tracking tells you what you have. SellerOptic tells you what you’re doing. By breaking data into temporal intervals, you stop reacting to shortages and start predicting flow.
Helps you understand why customers return products — and how to reduce return rates strategically.
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It's all about the humans behind a brand and those experiencing it, br we're right there. In the middle performance quick.
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