Smarter Data. Better Profits
Turn Amazon Data into Profitable Decision
Optimize ads, sales, margins, and inventory in one place with SellerOptic by Calibray.
Book a Demo
Smarter Data. Better Profits
Turn Amazon Data into Profitable Decision
Optimize ads, sales, margins, and inventory in one place with SellerOptics by Calibray.
Book a Demo
Delivering Excellence for 12+ Years with 268+ Successful Projects
How Does It Work
Data. Insights. Action. Growth.
Unified Business Analytics
Amazon businesses generate data across multiple sources — ads, sales, returns, and inventory. SellerOptic consolidates everything into one intelligent dashboard, giving you complete visibility without switching between reports or spreadsheets.
Complete Performance Visibility
Track advertising performance, sales trends, and return impact together in one centralized view to clearly understand what’s driving growth and what needs improvement.
Category-Level ACOS & TACOS Analysis
Analyze profitability at product and category levels to measure true advertising efficiency and align marketing spend with overall business performance.
Advanced Performance Insights
SellerOptic transforms complex Amazon data into clear, visual insights that help you make faster and smarter decisions. Identify trends, spot inefficiencies, and understand performance patterns before they impact profitability.
Heatmap & Dayparting Analysis
Visualize performance by time and trends to identify high-converting periods, optimize ad scheduling, and allocate budgets more effectively.
Real-Time KPI Monitoring
Track key advertising and sales metrics in real time to respond quickly to performance changes and maintain consistent campaign growth.
Inventory & Profit Planning
Scaling profitably requires more than strong advertising — it demands smart inventory planning. SellerOptic connects sales velocity, advertising performance, and return data to help you forecast demand and protect your margins.
Inventory Forecasting
Predict future demand using performance trends to avoid stockouts, reduce overstocking, and maintain consistent sales momentum.
Margin & Profit Tracking
Understand the true impact of advertising on profitability by aligning ad spend, sales performance, and return rates in one clear view.
Data-Driven Optimization
SellerOptic helps Amazon sellers eliminate guesswork by turning advertising and sales data into clear optimization opportunities. Track performance trends, identify inefficiencies, and continuously refine campaigns to maximize profitability and long-term growth.
MoM & WoW Trend Analysis
Monitor month-over-month and week-over-week performance to quickly detect growth patterns, campaign drops, and areas that require immediate optimization.
Search Term & N-Gram Insights
Uncover high-performing keyword patterns, eliminate wasted ad spend, and refine targeting using advanced search term and N-Gram analysis built for Amazon sellers.
Smart Automation & Scaling
SellerOptic empowers Amazon sellers to scale efficiently by reducing manual workload and automating performance-driven actions. Build structured workflows that monitor campaigns, identify inefficiencies, and optimize spend without constant manual intervention.
Rule-Based Optimization
Create automated rules based on performance thresholds to adjust bids, budgets, and targeting strategies dynamically as data changes.
Granular level Alerts & Controls
Receive actionable notifications when performance shifts, allowing you to respond quickly and protect profitability at scale.
Quick Overview
It helps Amazon sellers turn complex data into clear, actionable insights. Monitor sales, returns, advertising performance, and inventory forecasting in one platform to improve efficiency, increase profitability and grow your Amazon business faster.
About SellerOptic
Why SellerOptic is the Best Analytics tool?
Amazon businesses generate data from multiple sources — ads, sales, returns and inventory reports.
Modern analytics platforms bring this data into a single dashboard so sellers can see everything clearly and make decisions faster.
SellerOptic, managed by Calibray, provides a unified view so you don’t have to switch between reports or spreadsheets.
Enquiry Now
Easy to Understand
SellerOptic converts complex reports into clear visual insights, making analysis simple.
Faster and Better Decision Making
Analytics tools allow sellers to track sales, traffic, advertising, and helping them optimize campaigns and improve profitability
Helps Scale Profitably
Analytics tools help identify inefficiencies, forecast trends, and improve profit margins.
Competitive Landscape
Why Mature Brands Choose SellerOptic
Most tools specialise in one layer. SellerOptic is the only platform that unifies the full stack — Ads, Sales, Returns, Heatmaps, Tagging, and Inventory — in one connected intelligence layer.
| Capability | SellerOptic | SellerBoard | Atom11 | Intentwise | SellerAPP |
|---|---|---|---|---|---|
| Sales Analytics (ASIN-level) | ✓ | ✓ | Partial | ✓ | ✓ |
| Granular Ads: Campaign → KW → Placement | ✓ | Basic | ✓ | ✓ | Partial |
| Returns Intelligence | ✓ | ✓ | ✗ | ✗ | Basic |
| Ads + Sales Heatmap | ✓ | ✗ | Ads only | ✗ | ✗ |
| Custom Product Tagging / Identifiers | ✓ | ✗ | ✗ | Partial | ✗ |
| FBA Inventory Forecasting | ✓ | Basic | Signal only | ✗ | Basic |
| Amazon India (IN) Marketplace | ✓ | ✗ | ✗ | ✗ | ✓ |
| Transparent Pricing Published | ✓ | ✓ | ✓ | Custom | Custom |
| Capability | SellerOptic | SellerBoard |
|---|
Amazon PPC Management Software
Precision Ad Control
Take command of your advertising strategy with intelligent bid management and structured campaign insights that help you target the right customers at the right time.
Performance You Can Measure
Understand exactly what’s driving revenue with clear visibility into ad spend efficiency, keyword impact, and product-level profitability.
Scalable Infrastructure
Built for growing brands, our system supports high-volume data processing and seamless expansion as your catalog and campaigns grow.
Sales & Returns Analysis
Turn complex seller data into actionable insights that help you optimize listings, improve conversions, and boost overall operational efficiency.
Ads Analytics
Access real-time sales data, conversion rates, TACOS, and advertising metrics through clear, visual dashboards designed for smarter decision-making.
Dedicated Support
Scale confidently with expert-backed insights and continuous improvements tailored specifically for Amazon sellers and growing brands.
Campaign Automate
Gain complete control over your Amazon advertising campaigns with structured insights, keyword tracking, and performance optimization tools built to maximize ROI.
Inventory Forecast
Standard inventory tracking tells you what you have. SellerOptic tells you what you’re doing. By breaking data into temporal intervals, you stop reacting to shortages and start predicting flow.
Returns
Helps you understand why customers return products — and how to reduce return rates strategically.
Pricing
Start Free. Grow Without Limits.
Get started with core features at no cost, then upgrade to unlock advanced insights, smarter recommendations, and full automation.
Free Trial
$
0
/ 15 Days
- Access to Most Growth Plan Features
- 15 Days Free Trial - No Limits
Starter Plan
$
9
/ Monthly
- Ads Performance Tracking
- Sales Analytics
- Inventory Forecasting
- Returns Analysis
- Heat Map Visualization
Most Popular 🔥
Growth Plan
$
19
/ Monthly
- Everything in Starter, plus:
- Smart Recommendations
- AI Optimization Hub
- Product Identifiers
- Ads Budget Projections
- Campaign Planning Tools
Enterprise Plan
Custom
Tailored pricing for your team
- Everything in Growth, plus:
- Day Parting (Ad Scheduling)
- Automated Rules & Optimization
- Dedicated Account Manager
- Full SaaS-Based Account Management
Our Email
sales@calibray.in
Address
335 New Rd #5, Monmouth
Junction, NJ 08852, United States
Let's talk?
It's all about the humans behind a brand and those experiencing it — we're right there in the middle.